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Faking 'wokeness': how advertising targets millennial liberals for profit | US news | The Guardian

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Read it. By Joshua Dl on Wednesday, October 4th, at He runs RealNewsRightNow. Working online in his off hours, he uses the site to generate advertising revenue.

Those fake news-selling teenagers in Macedonia said they raked in tens of thousands of dollars building slipshod sites filled with fake political news. To do it: All you need are some common online services and enough tech savvy to set up your own website.

Pretty much any website — not just the fake ones — that wants to make money has some different options for selling advertising. In simplest terms, advertising networks are third parties that connect advertisers with website publishers.

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Shooltz used Google AdSense, but there are scads of other services. The publisher gets to have a broad say in what categories or types of ads would appear, but overall the network decides what specific ad shows up.

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That amount is often measured in fractions of a cent per click. The network then shares some of the revenue with the publisher.

It can take time to accrue advertising revenue that way, but multiply the scenario thousands of times and it can add up.

Sponsored content services work on roughly the same principle of attracting clicks to pay publishers, using native dk. The boxes are designed to attract your attention, sometimes by being salacious, titillating or even downright gross.

Similar to an ad network, a website publisher will agree to put code from a sponsored content service on their website, and the grid will appear on the website in a designated spot.

But instead of ads, these grids goad you into following a chain of often pointless stories referred to as chum designed only to draw clicks to other pages and their ads. If a reader does that, the sites advertised on the grids pay the sponsored content vendor, which gives a percentage faks the publisher of the original website that contained the code. Thw flow of ad dollars has been stanched a bit since the fake news outbreak during the election.

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Pressured to act, some companies have since set limits on which sites can use ho ad services. Google announced in November that sites that misrepresent themselves would no longer be able to use AdSense. Facebook said the same month that fake news sites would not be able to use the Facebook Audience Network.

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Revcontent denies 94 percent of the websites who want to act as publishers, she said. If the goal is to prevent fake news sites from making money, however, there still is plenty of room for improvement. Danny Rogers is the founder of Veracity.

The goal of the framework is to help inform advertisers about online content, and create a master list man licking sperm fake news websites that advertisers would want to avoid. The services and advertisers willing to work with those sites may dwindle so much that it would choke off the windfall fake news has enjoyed.

Facebook: We won't allow users to profit from fake news and violence

But even if sponsored content services have policies to try to avoid manufactured content, Rogers said, they still prop up many fake news websites. Afke looked at 1, domains for "mis- and dis-infomation sites" and found that they were going strong, thanks to sponsored content services. Revcontent and another service, Taboola, each appeared on about 29 percent of the fake news sites. But RealNewsRightNow.

Notice Your privacy is important to us. Stay Connected: Robert Shooltz knows that fake news can lead to real money. Some fake news purveyors claim to make big bucks from their faux wares.

Clicks for cash.