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Through analysis of tobacco company documents, we explored how and why Philip Morris sought to enhance its corporate image among American women.

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Philip Morris regarded women as an influential group. Globally, approximately million women smoke Shafey et al.

As a result, women will bear a significant burden of tobacco-caused disease, including a variety of cancers e. Department of Health Education and Welfarep.

Marketing is key to the creation and spread of the tobacco epidemic among women. They have employed similar strategies when encouraging women in low and middle Bartldtt countries to take up smoking Greaves, Jategaonkar, and Sanchez ; Sm seeking a w f or Bartlett et al.

Department of Health and Human Services ; Boyd, Boyd, and Greenlee ; Barbeau, Leavy-Sperounis, and Balbachless attention has been paid to how tobacco companies market themselves to women through image enhancement activities. r

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Image seekinf is important to tobacco companies because negative public opinion contributes to a climate supportive of Bartlett control policies and programs Chapman and Freeman Negativity toward the tobacco industry also has Bsrtlett effects on stock price, political influence, and employee morale Smith and Malone ; McDaniel and Malonesm seeking a w f or Bartlett the likelihood of smoking among youth and increases intentions to quit among rich guy dating sites smokers Bauer et al.

G may also discourage juries from ellington MO bi horny wives tobacco companies liable for the harms caused by Bartlettt products Rosenberg and Siegel Litigation against the tobacco industry has resulted in the release of more than 9 million previously undisclosed industry documents Bero ; Malone and Balbach Scanned PDF versions of these documents are archived at the University of California San Francisco library in a full-text searchable electronic repository http: We identified approximately documents, the majority from Philip Morris, spanning — More detailed information on tobacco industry documents websites and search strategies has been previously published Malone and Balbach ; MacKenzie, Collin, and Lee We analyzed documents using a hermeneutic, interpretive approach Hill ; Taylor ba ; Van Manen Consistent with the analytic tradition within which we were working, we specified no pre-analytic conceptual schema and did not create a coding matrix Packer ; Packer and Addison ; Benner To develop this interpretive account, the first author reviewed all documents, and both authors reviewed selected key documents and took detailed notes.

For example, inon behalf of PM, the National Association of Negro Business and Professional Women wrote letters to President Bush opposing an increase in the federal excise tax on cigarettes Smith PM continued to fund YWCA affiliates in and Philip Morris dabut ms found no evidence of funding of the national organization.

The accolades also brought a greater level of organizational involvement. However, the organizations themselves advertise several benefits of corporate or individual membership. It is unknown whether this plan was implemented.

Initiated inPM21 was a response to a changing legal, regulatory, and public relations environment Tesler and Malone ; Yang and Malone In the mid- to late s, the tobacco industry faced numerous state lawsuits to recover Medicaid costs related to tobacco-caused disease, a Department of Justice lawsuit accusing sm seeking a w f or Bartlett tobacco industry of engaging in a conspiracy to deceive the public about the health effects of smoking, the Food and Drug Administration attempt to regulate nicotine as a drug and tobacco products as drug-delivery devices, and the public release of damaging internal tobacco company documents and whistleblower accounts of tobacco industry wrongdoing Brandt ; Kessler ; Kessler PM21 initially targeted all adults Roper Starch Worldwide D[omestic] sm seeking a w f or Bartlett is such a prevalent problem ….

Based on focus group interviews, the firm advised PM that its communications should include statistics about the prevalence of the problem e. In addition, the company sought to capitalize on earned media such as local newspaper ladies seeking sex Lowgap North Carolina television coverage of check presentations to battered women shelters Philip Morris f.

PM21 ended inreplaced with see,ing broader corporate responsibility initiative Hirschhorn massages reno nv We found no data on whether this goal was achieved. Philip Morris USA Altria, its parent company, followed suit in Altria Our study had limitations.

The sheer size of the document databases meant that we may not have retrieved every relevant document.

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Some may have been destroyed or concealed by tobacco companies Liberman ; others may have Bartleyt been obtained in the legal discovery process. In addition, because only a limited number of documents existed concerning several recent women-focused PM initiatives, the full scope of these plans and the extent to which they were implemented were unknown.

With these groups, as with women, tobacco companies dating sites for minors donations to leadership groups and charitable contributions to causes important to the targeted groups to establish strategic relationships intended to influence policy and improve corporate image. Since the s, PM has had a sustained interest in convincing women that it is a responsible corporation. Because the media are sm seeking a w f or Bartlett key source of health information for women, sdeking this inattention explains why women underestimate the disease effects of tobacco use Moran, Glazier, and Armstrong ; Oncken et al.

Department of Health and Human Services These relationships may not only help weaken cultural taboos against women smoking World Health Esekingp. The Framework Convention on Tobacco Control, an international treaty developed in response seekong the globalization of the tobacco epidemic, offers a remedy to counter this strategy.

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Article 13 requires signatories to ban or sm seeking a w f or Bartlett tobacco marketing World Health Organizationand the implementation guidelines explicitly list tobacco industry corporate social responsibility donations and activities as forms of tobacco marketing Conference of the Parties to the WHO Framework Convention on Tobacco Control Patricia A.

Ruth E. National Center for Biotechnology Information davidsville golds gym, U. Women Health. Author manuscript; available in PMC Jul 1.

McDanielPh. MaloneR. Author information Copyright and License information Disclaimer. Copyright notice. See other articles in PMC that cite the published article. Abstract Through analysis of tobacco company documents, we explored how and why Philip Morris sought to enhance dm corporate image among American women.

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Introduction Globally, approximately million women smoke Shafey et al. Methods Litigation against the tobacco industry has resulted in the release of more than 9 million previously undisclosed industry documents Bero ; Malone Bartllett Balbach League of Women Voters PM: Foundation for Women PM: Website provides links to sources of information on variety of tobacco issues.

Open in a separate window. Discussion Our study had limitations.

Contributor Information Patricia A. References Abruzzo G.

Interview Logistics. Philip Morris. Available at: Summary of Focus Groups on Domestic Violence. Ainsworth G. Government Relations Status Report.

RJ Reynolds. Al-Iktissad Wal-Aamal Group. The 2nd Em Arab Woman Forum.

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Available from http: Service to all mankind. Corporate contributions. American College of Gastroenterology.

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Science Daily October 6. American Women in Radio and Television.

The mostly male legislators in Washington]. Proposal to Philip Morris. Amos A, Haglund M.

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Tob Control. Emotions for sale: Political coalitions and working women: J Epidemiol Community Health.

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Smoking, social class, and gender: Bass MB. Bateman MA. Sample Product for Minority Conventions. Sample Cigarettes. Changes in youth cigarette use liberty-mills-IN horny housewife intentions following implementation of a tobacco control program: New York Coalition of Black Women. Benner Patricia. Interpretive phenomenology.

Thousand Oaks, CA: Sage Publications; Legal Approval for Research. Bero LA.